Celebrating the launch of these distinctive women’s ready-to-wear AFEW Rahul Mishra and AK|OK Anamika Khanna collections, which showcase India’s rich cultural heritage and artisanal craftsmanship, Saks launched the event October 18 in New York City, featuring both designers and prominent supporters of their brands.
Saks Fifth Avenue, a leader in luxury fashion, has announced an exciting partnership with celebrated designers AFEW Rahul Mishra and AK|OK Anamika Khanna, marking their debut as exclusive retail partners in the United States. This collaboration is part of Saks' ongoing commitment to inspire and delight its customers with a world-class selection.
Celebrating the launch of these distinctive women’s ready-to-wear collections, which showcase India’s rich cultural heritage and artisanal craftsmanship, Saks launched the event October 18 in New York City, featuring both designers and prominent supporters of their brands.
Tracy Margolies, Chief Merchandising Officer at Saks, expressed enthusiasm for the new additions. "We are thrilled to introduce two globally celebrated brands to Saks' preeminent luxury assortment. It is a priority for Saks to foster the discovery of diverse talent and creative voices from across the world. We are excited to partner with Rahul Mishra and Anamika Khanna to offer their refreshing takes on timeless, everyday dressing to Saks customers, and we look forward to celebrating Indian heritage and artistry through these brand launches."
AFEW Rahul Mishra
Rahul Mishra's Spring 2025 collection, recently unveiled at Paris Fashion Week, is now available at Saks. This collection pays homage to urban India’s eclectic identity, featuring vibrant floral prints and rich colors that adorn timeless silhouettes like shirt dresses, pleated trousers, and tailored jackets. Mishra’s mission is to create pieces that spark conversation and embody cultural narratives.
"Today's launch of AFEW Rahul Mishra at Saks marks a significant milestone in my career," said Rahul Mishra. "When I was honored with the International Woolmark Prize in 2014, the capsule collection I designed for the competition was selected to be carried by Saks Fifth Avenue. To reflect on how my designs have evolved since then, and now embarking on this new partnership with Saks, I am so proud and exhilarated to introduce Saks customers to AFEW Rahul Mishra. This label embodies a vision of effortless, easy-to-wear luxury tailored to the modern woman's wardrobe, and I believe Saks is the perfect partner to bring that vision to life in the United States."
AK|OK Anamika Khanna
Anamika Khanna’s line, AK|OK, features a bold, seasonless collection inspired by the Bonda Tribe, one of India’s oldest communities. Known for their unique aesthetics, the Bonda Tribe influences Khanna’s designs, which include striking jackets, relaxed pants, and draped kaftans adorned with vibrant prints and intricate embroideries.
"I am excited to share the launch of my label at Saks, marking a pivotal moment in my professional journey," said Anamika Khanna. "This moment is an important step forward, and I look forward to the opportunities it will bring. AK|OK's garments weave together Indian and global influences, blending traditional and contemporary elements to create versatile and relaxed pieces that empower women to express their true selves. Having a presence at Saks gives us the opportunity to reach a wider, more diverse audience and to further inspire shoppers with the free spirit that embodies AK|OK."
With these new collections, Saks continues to elevate its offerings, celebrating the intersection of luxury fashion and cultural heritage.
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