With her distinctive blend of boldness and sophistication, JEON SOMI’s fashion choices align seamlessly with the REVOLVE aesthetic. This collaboration promises to unite music and fashion, allowing her to bring her dynamic presence to the REVOLVE audience while broadening the brand’s appeal among an expanding Gen Z fanbase.
In an exciting development for fashion enthusiasts, REVOLVE, the innovative retailer catering to Millennial and Generation Z consumers, has appointed South Korean Canadian K-Pop sensation JEON SOMI as its inaugural global brand ambassador. Known for her vibrant style and infectious energy, JEON SOMI perfectly captures the essence of REVOLVE, where fashion meets self-expression.
With her distinctive blend of boldness and sophistication, JEON SOMI’s fashion choices align seamlessly with the REVOLVE aesthetic. This collaboration promises to unite music and fashion, allowing her to bring her dynamic presence to the REVOLVE audience while broadening the brand’s appeal among an expanding Gen Z fanbase.
"We are so excited to welcome Jeon Somi to the REVOLVE family. This marks our first-ever global campaign, reflecting our commitment to supporting our growing business in Asia and leading the way in fashion innovation. Somi has a massive, highly engaged fanbase and is a major cultural influence and trendsetter while always staying authentic to who she is. We are continuously inspired by her self-confidence and the energy she brings through her music and cannot wait to bring our collaboration to life. Together, we aim to create a synergy that celebrates her artistic vision and resonates with fans worldwide, fostering a deeper connection between music and fashion." - ep Raissa Gerona, Chief Brand Officer, Revolve Group Inc
"REVOLVE has always been my go-to destination for fashion that compliments my style on and off the stage. I am honored to be their first global brand ambassador and officially introduce REVOLVE to the K-Pop community. Through this partnership, I want to convey my personality through fashion and empower my community to express their individuality. It's important to me that this collaboration resonates with my fans, creating something they will truly enjoy and connect with. I am always pushing the boundaries of how to engage with my fans and REVOLVE is the perfect way to do that." - Jeon Somi
To celebrate this partnership, REVOLVE is set to unveil an exclusive campaign inspired by 90s chromatic styles, featuring JEON SOMI at its forefront. Accompanying the campaign will be a curated selection on REVOLVE that highlights JEON SOMI's iconic fashion, including a custom look designed specifically for the JEON SOMI x REVOLVE launch.
In addition to showcasing her personal style, JEON SOMI will also work with REVOLVE to incorporate her music into various marketing initiatives, social media content, and special events, giving fans an intimate glimpse into her favorite REVOLVE pieces. Don’t miss out on this exciting blend of music and fashion!
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