The collection includes black SoftMove leggings known for their comfort, along with lightweight biker shorts, capris, and full-length leggings
H&M Move has launched a versatile active wear collection inspired by the stylish and sporty lifestyle of Paris. The collection is designed to capture the essence of chic comfort, whether for yoga in Jardin du Luxembourg, beach volleyball near the Eiffel Tower, or fashionable strolls through Le Marais. The women's capsule collection will be available at select H&M stores and online starting July 25th.
Irina Shayk Unveils H&M’s Latest Activewear Capsule featuring SoftMove
Supermodel Irina Shayk fronts the campaign, which emphasizes the blend of fashion and sport with apparel and accessories that are both fun and functional. "Comfort, style, and performance – all in one active wear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style," said Marie Fredros, Head of Design at H&M Move.
The collection includes black SoftMove leggings known for their comfort, along with lightweight biker shorts, capris, and full-length leggings. These pieces, made with SoftMove technology, feature a soft finish, seamless waistbands, and a second-skin feel.
Additionally, the capsule includes stylish and functional items like the 'kettle bottle,' an inflatable fashion tote, an oversized StormMove red parka, a rhinestone bracelet that doubles as a wrist weight, and DryMove running gloves. This collection offers a perfect blend of performance and style for an active lifestyle, no matter how you move.
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