The collaboration between football superstar Zlatan Ibrahimović and H&M Move is a game changer in the activewear scene. With a unique line that blends performance with style, this collection is tailor-made for athletes and fitness fans. Zlatan's hands-on involvement with the H&M Move team reflects his professional athlete insights, resulting in pieces designed for both functionality and aesthetics.
The Creative Journey
Zlatan’s vision for this line is both clear and compelling. Not only does the collection include high-performance pieces, but it also integrates stylish designs that mirror his personal flair. The selected colors include—white, off-white, petrol, burgundy, and black. They offer versatility, allowing anyone to create a variety of outfits for different occasions.
Each item showcases trims and a dynamic fit tailored to the range of motions active people experience. The collection’s logo unites the words "Zlatan" and "Move."
Performance Meets Comfort
At the core of this collection is DryMove™, a fabric that excels in breathability. This feature keeps wearers cool, whether during an intense workout session or a leisurely jog. Zlatan emphasizes this point:
“Collaborating with the H&M Move team has been an amazing journey where I could bring my expertise as a professional athlete to the design table."
The combination of form and function translates into garments that not only perform well but also look and feel great. Whether you are a seasoned professional or a novice starting your fitness journey, this collection serves as an inspiring reminder that training can be both comfortable and stylish.
Financial accessibility is a priority, with prices ranging from $15.59 to $36.39. This allows families to invest in quality activewear without breaking the bank. Designed in sizes 110/116 (for ages 4-6 years) to 170 (for ages 14 years and older), this collection aims to inspire the next wave of aspiring athletes.
Marie Fredros, H&M Move’s Head of Design, expressed her enthusiasm:
“We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection."
Statistics show that 63% of individuals describe staying active as vital for their overall well-being. With collections like these, people are encouraged to pursue their fitness goals confidently. The care taken in crafting each detail—from performance materials to the stylish color combinations—ensures wearers feel empowered, whether they're working out in the gym or simply running everyday errands.
"We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection, "said H&M Move’s Head of Design, Marie Fredros. "It has been so much fun to work closely together during our design sessions. Zlatan's passioned involvement and his keen eye for technical details resulted in a performance-driven collection that we believe will inspire and empower sports enthusiasts worldwide."
H&M Move provides stylish and practical activewear that is both accessible and sustainable for everyone. We embrace the joy of movement and encourage everyone to get active. For more inspiration, check out hm.com or follow @hm_move.