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Writer's pictureStephen Wick

GUESS Watches Marks 40 Years of Fashion Innovation with Special Anniversary Collection

Updated: Sep 16

From the edgy allure of animal prints to the rugged appeal of denim textures, and from sleek logo designs to dazzling stone accents, these trends have become synonymous with the GUESS Watches brand.

GUESS Watches, the iconic name in fashion timepieces, is celebrating an impressive 40 years of style and innovation. Since its inception in 1984, GUESS Watches has been at the forefront of transforming watches from mere timekeepers into bold fashion statements.


Over the past four decades, GUESS Watches has set trends that have shaped the fashion landscape. From the edgy allure of animal prints to the rugged appeal of denim textures, and from sleek logo designs to dazzling stone accents, these trends have become synonymous with the GUESS Watches brand. Each trend reflects the brand’s commitment to pushing boundaries and redefining watch fashion.


Ann Marie Santo, Vice President of Global Marketing at GUESS Watches, stated, "GUESS Watches has always been more than just a timepiece – it's a statement of style and individuality. As we celebrate 40 years of fashion authority, we are proud to honor the iconic trends that have defined our brand and inspired generations of fashion enthusiasts."


In its ongoing quest to blend cutting-edge design with precision engineering, GUESS Watches continues to offer collections that empower wearers to express their unique style. The upcoming 40th Anniversary Special Edition Capsule Collection, set to launch in Fall 2024, promises to be a highlight. Titled "ICONIC 40th," this exclusive collection features a striking multi-function design with standout pushers for added style and functionality. Its recycled steel case showcases innovative plating and stone embellishments, while the dial includes a subtle detail at the 4 o'clock hour to commemorate the milestone. The collection will be presented in a specially designed box, making it a cherished addition for collectors and enthusiasts alike.




To stay updated on GUESS Watches' 40th Anniversary celebrations, visit guesswatches.com and follow @guesswatches on Instagram and Facebook.



**About GUESS Watches**


Since launching in 1984, GUESS Watches has become a global leader in fashion timepieces, known for its trendy and innovative designs. Available worldwide through department stores, specialty retailers, and GUESS lifestyle stores, GUESS Watches continues to be a top choice for fashion-conscious consumers.


THANK YOU FOR YOUR TIME



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