50th Anniversary Limited-Edition Collection: Foot Locker will unveil an exclusive line of footwear and apparel featuring distinctive black, white, and gold colorways, developed in partnership with Nike, adidas, New Balance, PUMA, and Converse. This collection will be available online at FootLocker.com and in select stores starting Monday, September 9.
Foot Locker 50th Anniversary Limited-Edition Collection
Foot Locker (NYSE: FL) is gearing up for a grand celebration this September as it marks its 50th anniversary. The sneaker retail giant is pulling out all the stops with a month-long festivity, featuring exclusive events and a limited-edition sneaker and apparel collection created in collaboration with major brands Nike, adidas, New Balance, PUMA, and Converse.
For half a century, Foot Locker has been at the heart of sneaker culture, earning its reputation for curating the best in footwear and fostering strong community ties. Known for its exceptional customer service and iconic "Stripers," Foot Locker continues to lead the industry, blending style and service to elevate the sneaker shopping experience. The company's commitment to innovation and customer engagement promises to sustain its influence in the sneaker world for the next 50 years.
Looking forward, Foot Locker is pushing ahead with its Lace Up Plan, aimed at expanding sneaker culture, enhancing customer connections, and boosting its portfolio. Significant advancements include a reimagined retail concept, an upgraded FLX Rewards Program, and a redesigned mobile app—all designed to enhance the omnichannel shopping experience and drive sustainable growth.
Mary Dillon, President and CEO of Foot Locker, Inc., remarked, "As we celebrate this milestone, we are focused on the future and reinforcing our role as the 'Heart of Sneakers.' Our deep connection to sneaker culture and the dedication of our Stripers have been crucial to our success. Through our Lace Up Plan, we are committed to innovative growth by rethinking our in-store and online experiences, strengthening brand partnerships, and engaging with our customers."
**Celebration Highlights:**
- **50th Anniversary Limited-Edition Collection:** Foot Locker will unveil an exclusive line of footwear and apparel featuring distinctive black, white, and gold colorways, developed in partnership with Nike, adidas, New Balance, PUMA, and Converse. This collection will be available online at FootLocker.com and in select stores starting Monday, September 9.
- **Festive Events:** Throughout September, Foot Locker will host a series of events in New York City, including a performance by GRAMMY-nominated artist and brand ambassador Coi Leray, in collaboration with adidas and Complex, exclusively for FLX Rewards members.
- **NYSE Opening Bell® Ceremony:** To mark the anniversary, Mary Dillon will ring the NYSE Opening Bell® on Thursday, September 5.
Foot Locker's legacy in sneaker culture includes milestones such as the exclusive launch of the Nike Air Max Plus in 1998, the iconic Foot Locker Slam Fest from 1988-1996, and signature sneakers for top athletes.
Frank Bracken, EVP and Chief Commercial Officer of Foot Locker, Inc., said, "As we celebrate our 50th anniversary, Foot Locker proudly remains the undisputed 'Heart of Sneakers.' We are grateful to our brand partners for their support and collaboration on this exclusive collection and their backing of our Lace Up Plan. Together, we are paving the way for the next 50 years of growth and innovation."
To further commemorate the occasion, Foot Locker will launch a 360-marketing campaign on September 9, featuring out-of-home placements, paid media, exclusive product releases, and live activations. The newly reopened 34th Street store in NYC will host customer-focused events, including a ribbon-cutting ceremony, sneaker customization, live entertainment, and limited-edition giveaways throughout the month.
For more information on Foot Locker’s anniversary celebrations and latest updates, visit (http://www.footlocker-inc.com).
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