The Fall 2024 collection highlights DKNY's 35th anniversary with the DKNY est. 1989 line, which celebrates the brand's legacy of chic, timeless style.
DKNY has announced that model Kaia Gerber will continue as the face of the brand for its Fall 2024 campaign, capturing a modern and authentic edge. This move builds on DKNY's recent rebranding effort, which began in the spring and emphasized classic American style infused with New York City's unique energy. For Fall 2024, the brand is deepening its narrative by exploring the city’s rich cultural influences, from literature to music, which fuel its creative direction.
“We are excited to have Kaia as our global ambassador for a second season,” said Jeff Goldfarb, EVP at G-III Apparel Group. “Her dynamic presence aligns perfectly with DKNY’s core values and helps enhance our global visibility.”
The campaign, photographed by Mikael Jansson and styled by Alastair McKimm, features images set against New York City's backdrop. It incorporates excerpts from classic works set in the city, such as "Just Kids" by Patti Smith, "The Great Gatsby" by F. Scott Fitzgerald, and "Bright Lights, Big City" by Jay McInerney. Jansson draws on these literary references to present a fresh vision of the collection, with Kaia Gerber bringing her distinctive youthful charm to the forefront.
“Kaia’s personal passion for reading and her active Book Club made this collaboration a perfect fit,” noted Trey Laird, Founder and Chief Creative Officer at Team Laird. “The campaign seamlessly blends DKNY’s New York roots with Kaia’s love for literature.”
The Fall 2024 collection highlights DKNY's 35th anniversary with the DKNY est. 1989 line, which celebrates the brand's legacy of chic, timeless style. This collection, inspired by the archives, offers a modern twist on classic pieces, such as statement coats and cropped puffers, combined with streetwear elements and playful rebellion.
“As DKNY continues to evolve, this campaign represents a significant moment for us, reflecting our dedication to creativity and authenticity,” said Jacki Bouza, SVP of Global Marketing and Communications at G-III Apparel Group. The campaign launches today across DKNY’s social media channels and through a comprehensive media strategy that includes digital, print, and premium outdoor advertising, complemented by high-profile social and influencer partnerships.
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