Coach kicked off Fashion Week with a debut of its Fall 2025 collection, presented in a one-of-a-kind runway show at the historic Park Avenue Armory in New York City’s Upper East Side. Creative Director Stuart Vevers continues to evolve the brand’s signature American classics, this time with a strong focus on sustainability, community, and self-expression.
The show, held in the venue’s iconic Drill Hall, was a celebration of both heritage and innovation. Vevers’ vision for Fall 2025 grounded the collection in the elements that have made Coach a mainstay of modern fashion: timeless materials, a commitment to repurposing, and an emphasis on individuality. “There’s a clear, cohesive idea here in terms of materials, silhouette, and styling,” Vevers said. “This collection is about knowing who we are and what we stand for.”
The runway was filled with oversized, deconstructed looks that emphasized the charm of worn-in, love-worn pieces. Denim, moleskin, and suiting fabrics made up the collection’s signature silhouettes—baggy pants and cropped, shrunken tops—including T-shirts, sweatshirts, knits, and jackets. The palette hewed closely to Coach’s classic tones of rich tan and faded black, but the collection was brought to life with pops of novelty—metallic knits, leopard prints, and even beading added vibrancy to the otherwise earthy tones.
Outerwear was a standout, with models showcasing a variety of cropped bomber jackets made from repurposed garments, alongside long, dramatic trench coats in shearling and leather. For those looking for a bit of fun and nostalgia, there were also faux leopard fur coats and cozy duffle coats. Tailoring, too, played a key role, with blazers and vests in cropped and skewed proportions adding an edge to the collection's casual elegance. Dresses, inspired by the relaxed styles of the 1920s, included everything from vintage negligee-inspired looks to drop-pleated, shift styles—all reflecting the collection's theme of repurposing and re-loving secondhand garments.
Perhaps one of the most exciting moments of the show was the footwear. The ultra-baggy, skate-inspired pants were paired with fuzzy, love-worn slippers that evoked childhood memories, alongside block-heeled loafers and kitten-heel sandals. Vevers’ commitment to sustainability was clear, as all jeans on the runway were crafted from repurposed secondhand denim, reworked into a fresh, fashion-forward look.
Handcrafted accessories continued the theme of personalized self-expression. The runway debut of the Twin Pocket Bag—an update on an archival Coach piece from 1968—was one of the key highlights. The collection also featured the return of Coach’s iconic Brooklyn and Empire bags, now rendered in more compact proportions, as well as the playful Bleecker Bucket Bag, which added a pop of color. The bags, available in classic Coach shades like toffee and chestnut, were further brought to life with graffiti treatments, while new materials such as Loved Leather and shearling were incorporated to keep the collection fresh and relevant.
The Soho Sneaker made a notable appearance in its second season, with new finishes like silver suede and leopard print, designed to be a canvas for customization. Along with pom-poms, jeweled bows, and small stuffed animal charms, the sneaker became an object of playful, personalized self-expression.
Vevers also incorporated unique, fun accessories into the looks, such as toolbox-inspired jewelry—think screwdrivers and wingnuts—and personalized nameplate necklaces, further emphasizing Coach’s ethos of individuality.
Inside the Armory’s Drill Hall, atmospheric lighting and printed fabric surrounds transformed the venue into a dreamlike, industrial interior, enhancing the runway’s intimate yet evocative mood. Live music from Brooklyn-based indie pop band Nation of Language, performing their original track "A Word & a Wave," provided the perfect soundtrack to the show, underscoring Coach’s celebration of both artistry and community.
The anticipated runway show drew a mix of celebrities, fashion icons, and industry insiders, creating a star-studded atmosphere that underscored the event's significance. Among the notable attendees were JT (of City Girls fame), rising actress Sophie Thatcher, fashion influencer and model Alexander Rothto while British singer-songwriter Pink Pantheress.
Korean model and style icon Yuna Shin, Marf Yau, the Hong Kong-based fashion designer and social media sensation, showcased her signature blend of creativity and individuality. Emerging designer Cole Ecola, Mexican actress Barbara Lopezand, of course, no major fashion event would be complete without the presence of Anna Wintour, Vogue’s iconic editor-in-chief and global fashion authority.
Coach’s Fall 2025 collection marked another milestone in the brand’s journey of redefining American heritage through the lens of sustainability, individuality, and bold new design. As models circled the room, showcasing their one-of-a-kind looks, it was clear that Coach is once again leading the charge in both fashion innovation and cultural expression.
@Coach; #CoachNY #CoachFall25
STYLIST: OLIVIER RIZZO
SET DESIGNER: STEFAN BECKMAN
MUSIC: FABRIZIO MORETTI
MUSICIANS: NATION OF LANGUAGE
CASTING: ASHLEY BROKAW
HAIR: GUIDO
MAKEUP: DAME PAT MCGRATH
NAILS: NAOMI YASUDA
LIGHTING DESIGN: NICK GRAY, RENEGADE DESIGN
LIGHTING PRODUCTION: 4WALL
AUDIO: ADI WORLDWIDE
VIDEO: B LIVE
PHOTOGRAPHY: ISIDORE MONTAG
EXECUTIVE PRODUCTION, FASHION SERVICES & MEDIA RELATIONS: KCD
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