Introduces new designs aimed at seamlessly blending the brand's iconic flair with golf culture
7-Eleven has launched its second golf collection, "The Always Open, Open," now available on 7Collection, the retailer's online store. This collection, brought back by popular demand, combines the convenience of 7-Eleven with stylish golf-themed apparel. It introduces new designs aimed at seamlessly blending the brand's iconic flair with golf culture.
Highlights of the "The Always Open, Open" 2024 collection include:
- Drive, chip, gulp: Stylish convenience designed to accompany you from the store to the fairway.
- 7-Eleven x Sunday Golf Gear: A collaboration with Sunday Golf featuring exclusive items like the lightweight vegan leather El Camino stand bag, inspired by last year's retro golf shirt. Also includes a 7-Eleven head cover for your driver and a custom Big Frosty cooler bag to keep drinks cold.
- Fairway Fashions: Elevated apparel including polos, windbreakers, warm-up jackets, retro button-ups, and sweater vests, designed for comfort and flexibility on the course.
- Casual Cool: Golf T-shirts with laid-back vibes and slogans like "Keeping You Refreshed on the Fairway," "The Always Open, Open," and "Swing by 7/11."
- Shade Seekers: Stylish caps, visors, and bucket hats to keep you cool both on and off the green.
"Following the incredible response to last year's golf collection, we've taken everything that customers loved about that drop and kicked it up a notch with new and unique pieces this year," said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. "This line was created for fashion and golf enthusiasts alike, taking the evolving appeal of golf culture and intersecting it with fashion trends to celebrate summer, sports and the joy of convenience."
To celebrate the launch of "The Always Open, Open" collection, 7-Eleven is hosting a social media sweepstakes where customers can win prizes from the collection, including a custom golf bag. The sweepstakes run until August 6. For more details, visit 7Collection.com.
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